Business Model Canvas: A Bibliometric Analysis of Published Literatures using R


  • Mohammad Noorizzuddin Nooh Universiti Sains Islam Malaysia



BMC, Business Model Canvas, Bibliometric, Business Strategy


This study presents a bibliometric analysis on the publications of  Business Model Canvas research from Scopus database between 2012 to July 2021. The publication trend is on the rise and anticipated to continue to rise due to the COVID-19 pandemic that requires creative, precise and dynamic business modelling appraoches. Based on keywords used, , the study retrieved 116 documents and analyze the data using various tools. This presented potential researchers with a wide opportunity to publish on recent issue regarding Business Model Canvas during the pandemic and post-pandemic period in SCOPUS publications. Issues pertinent to triple layered business model, IR 4.0 and the post pandemic business model and strategy can bee seen as interesting areas to venture in terms of publication opportunities. 



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How to Cite

Nooh, M. N. (2022). Business Model Canvas: A Bibliometric Analysis of Published Literatures using R. E-Jurnal Penyelidikan Dan Inovasi, 9(2), 42–58.